A 26-year-old female entrepreneur has stunned the global beverage industry with her fast-rising brand, Salaam Cola, which is now competing directly with Coca-Cola and Pepsi in over 18 countries.
Launched with a modest budget of just £160 from her home kitchen, this mission-driven startup has quickly transformed into an international sensation. Behind the brand is a bold vision — offering consumers a halal-certified cola that is ethically produced, community-funded, and socially responsible. What sets Salaam Cola apart is not just its refreshing taste, but its powerful purpose: 10% of profits go directly to humanitarian efforts in conflict-affected regions including Palestine, Syria, Yemen, and Lebanon.
Despite having no formal investors and juggling motherhood alongside entrepreneurship, the founder has scaled Salaam Cola across Europe, Asia, the Middle East, and North America. From vending machines in France to store shelves in Malaysia and distribution hubs in the United States, the brand has built a loyal following that’s fueling its global expansion.
What makes Salaam Cola resonate so deeply with young consumers is its authentic brand identity. Its product line now includes Yemonade™ (a lemon-lime twist) and orange soda variants, catering to a growing demand for culturally inclusive and ethically conscious beverage options.
The brand’s success hasn’t gone unnoticed. In blind taste tests, Salaam Cola has received praise for its smooth fizz, subtle spice, and clean aftertaste — often preferred over major soda competitors. Many have called it not just an alternative, but a revolution in the soft drink industry.
Moreover, Salaam Cola’s growth strategy mirrors that of successful tech startups: lean launch, rapid iteration, global scalability, and values-based storytelling. The founder leveraged social media virality, grassroots community support, and a mission-first model to challenge the dominance of billion-dollar soda conglomerates.
In just 18 months, the company has sold nearly 2 billion cans and generated over £1 million in regional revenue. The brand has also distributed over £250,000 to humanitarian causes—a clear sign that profit and purpose can coexist.
Now with eyes set on entering 10 more global markets by 2026, Salaam Cola isn’t just a beverage brand—it’s a bold statement. It proves that startups powered by passion, principles, and persistence can disrupt even the most established industries.
Learn about Halal certification in beverages
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