Apple clarifies Siri data practices, emphasizing privacy after $95 million lawsuit settlement
Apple has clarified that it has never sold data collected by its Siri voice assistant or used it to create marketing profiles, following a settlement of a class action lawsuit. The lawsuit, in which Apple paid $95 million, alleged that the company unintentionally recorded private conversations through Siri and shared them with third parties like advertisers. Apple denied these claims, stating that it has never sold Siri data for advertising or any other purpose.
The company emphasized that Siri only uses minimal data to deliver accurate results, with real-time input from Apple servers for certain features. Apple also confirmed that it does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and those recordings are only used for that purpose.
The clarification came after social media users interpreted the settlement as an acknowledgment of the allegations. Apple reaffirmed its commitment to privacy, stating that it will continue to develop technologies to make Siri even more private. A similar lawsuit against Google’s Voice Assistant is also underway in federal court, with the same law firms representing the plaintiffs.
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